BBM Snapshot: Canadian lovers by the numbers
Valentine's Day factoid: The 4.4 million Canadians who used contraceptives in the past month are three times more likely than average Canadians to have visited a cosmetic surgeon in the past six months. No surprise there, but what else are they into?
If, this Valentine’s Day, you just happen to be wondering about the consumption habits of the 4.4 million (16%) Canadians who’ve used contraceptives during the past month, here you go.
▪ This group is 2.2 times more likely to have children three years of age or younger in the household than average Canadians.
▪ These loving Canadians are 2.7 times more likely to have visited an online or Internet dating site in the past year than average Canadians.
▪ The Internet sites must work, as these Canadians are 2.9 times more likely than average Canadians to be intent on purchasing wedding services in the next two years.
▪ They are 2.5 times more likely to have gone dancing or to have visited a nightclub one or more times in the past year than average Canadians.
▪ As a group, they are 3.2 times more likely than average Canadians to have had a body scrub or a body wrap in the past year.
▪ These amorous Canadians are three times more likely to have visited a cosmetic surgeon in the past six months than average Canadians.
▪ They are 2.3 times more likely to have visited an acupuncturist in the past six months than average Canadians.
▪ And they are 2.1 times more likely to wear contact lenses than average Canadians.
▪ The top three media by yesterday exposure for Canadians who have used contraceptives in the past month are TV (86%), Radio (83%) and Internet (75%).
▪ Hot Adult Contemporary (28%), Mainstream Top 40/CHR (27%) and News/Talk (25%) are the top three formats by weekly radio reach for these passionate Canucks.
▪ And the top three television program types watched in an average week by this group are Movies (61%), News/Current affairs (47%) and Suspense/Dramas (43%).
The preceding information is from BBM RTS Canada Fall ’07 (Individuals 12+), a syndicated consumer-media survey of over 65,000 Canadians, conducted twice a year by BBM Analytics. For more information contact Andrew Currie at firstname.lastname@example.org