Where to buy a Toronto Blue Jays fan

The Blue Jays broadcasters have revealed their season sked details, so advertisers can mark their time slots if baseball's on the media plan.

There are 144 regular season Blue Jays games coming up on three different Canadian nets. Rogers Sportsnet leads with 100 games, while TSN and CBC have 20 and 24, respectively. Without the Grey Cup this year, CBC picked up 16 more (after losing this year’s Grey Cup to TSN), the same number long-time Blue Jays broadcaster Rogers took off its sked for 2008. Rogers’ The Fan 590 will continue to cover the games for the radio waves.

The games continue to draw strong audiences for TSN. Over the last three seasons (2005-07), the Blue Jays averaged 401,000 viewers per game, marking a 44% increase over the three previous years (2002-04). For Rogers, last season’s games averaged 294,000 viewers (which might be higher if the net excluded the 45 off-prime and weekend games). About 84,000 A18-49 viewers are included in Rogers’ average.

The Rogers Sportsnet and Sportsnet HD opens its 2008 Toronto Blue Jays broadcast schedule Friday, March 28 at 7 pm ET/ 4 pm PT. The regular season, highlighting 43 games against AL East opponents, opens when the Jays travel to New York to face the Yankees Monday, March 31 at 1 pm ET/ 10 am PT in the first of 100 regular season games on the network. The Jays home-opener Friday, April 4 at 7 pm ET/ 4 pm PT will features the 2007 World Series Champion Boston Red Sox. This game is the first of 12 games between Toronto and Boston on the 2008 Sportsnet schedule.

TSN has a 20-game Toronto Blue Jays broadcast sked this year, highlighting division rivalries and Canadian pitchers. TSN’s 2008 coverage gets underway on Saturday, Mar. 29 at 1 p.m. ET, with the Jays’ final spring training game as they visit their 1993 World Series opponents, the Philadelphia Phillies.

CBC’s games hit the air on June 7 at 1 pm ET and wraps up on Sept. 20 with the Jays’ final two games against the Red Sox rival. Four of the Ceeb’s games are in prime time.