Digital ad net rolling out in convenience stores

Down south, nearly 430 million sets of eyeballs per year are set to be reached at 1,200 locations - and the initiative will hit Canada by the end of this year.

Yesterday, Texas-based Transworld Media announced at the Digital Signage Expo in Las Vegas that it has inked a deal to put networked digital screens in 1,200 non-chain convenience stores throughout the US this year – exposing ads to an estimated 430 million consumers.

Transworld VP marketing Anar Merchant tells MiC that plans exist to extend the network to Canada. ‘We expect to begin rolling out in Canadian convenience stores in the latter part of 2008,’ he says.

Meanwhile, Transworld CEO Shams Merchant (pictured) says his company’s deal with Sarasota, Florida’s Real Digital Media will first roll out in Dallas, Houston, Atlanta, Los Angeles and Chicago. ‘The convenience store digital signage network will provide advertisers with a focused medium to deliver targeted messaging to consumers in high-volume, high-walk-in, densely populated locations,’ he says. ‘Our corporate commitment is to deploy our network in tightly grouped geographies, allowing advertisers to buy time in integrated, high-value locations that saturate the target markets.’