Family Channel promos Latest Buzz via Cineplex parties
The commercial-free kids' channel is planning day-long bashes at cinemas across Canada, with interactive events and, of course, a little TV on the big screen.
Astral Media’s Family Channel is taking its original series The Latest Buzz to Cineplex Entertainment theatres across the country – and promoting it with free interactive parties for kids. The show, which is about five 14-year-old students hired to help save Teen BUZZ magazine, premieres on Friday, March 14 at 6:30 pm ET/PT. But the net will give a spring break sneak peak, airing the first four eps in that time slot from Monday to Thursday, March 10-13 and 17-20.
The free ‘Latest Buzz Bashes’ will give kids a day-long look inside the ultra-glamorous world of the magazine industry and activities to match the beats covered by The Latest Buzz characters.
While Cineplex Entertainment is Astral’s partner on the initiative, individual event partners are also getting in on the party, including West49, Decode, Xbox and LaSenza Girl. Prizes will include Hannah Montana prize packs, West 49 and LaSenza Girl gift certificates and the ultimate grand prize, a signed Jonas Brothers Gibson guitar. The event will wrap up with a screening of the show.
Kids will walk the red carpet and have a chance to get their pictures on the cover of The Latest Buzz magazine. Family Channel will also have a camera set up on location to record shout-outs for broadcast on air. One of the series’ characters will also play Xbox 360 on the big screen with video gamers.
Region-specific headline acts are also planned to make each Latest Buzz Bash unique: Ottawa gets a learn-to-skate clinic hosted by West 49; Oakville and Toronto have Life With Derek stars Michael Seater and Ashley Leggat, as well as the West 49 learn-to-skate clinics. In Vancouver, Canadian national snowboarding team member Crispin Lipscomb hosts an extreme Q & A session; in Edmonton, Canadian alt-rock band Social Code delivers an acoustic performance; and Winnipeg has a giveaway for a VIP Cineplex Entertainment card. Kids will have to line up and get free wristbands in order to attend the bashes.