Fish, bears fond of biodegradable Lavo

The gratitude of our finny and furry friends is the theme of a new OOH campaign from Allard Johnson for an environmentally friendly cleaner.

Allard Johnson Communications has just launched a spring OOH campaign on behalf of Lavo, a prominent purveyor of biodegradable cleaners and detergents. The agency’s Montreal office handled both creative and media buys.

The initiative aims to ‘suds up’ awareness for Lavo’s two leading brands: La Parisienne detergent and Hertel cleaner. It will run for both brands in key Québec markets from March 3-May 17, and be supported regionally by ads for Hertel in major Maritime dailies.