Slice bows Canwest’s first cross-platform series

Developed for broadcast both online and on television, How to Make Love to My Wife debuted last evening along with web extras on

In the first such initiative, Canwest’s content and digital media groups co-commissioned a new series for broadcast on both the Slice channel and online.

How to Make Love to My Wife is a light-hearted, eight-part series about the attempts of a husband to improve his relationship with his dissatisfied wife by ‘transforming himself from a bedroom dud to a bedroom stud,’ to quote the program description. ‘Throughout [his] journey,’ it continues, ‘viewers will be exposed to the tools, techniques and practices that will make them better and more attentive lovers.’

In addition to streaming webisodes of each episode online, will provide viewers with content from weekly blogs purportedly written by the series’ husband and wife, tips on improving erotic performance and e-coupons to use with partners. Also available to viewers on request are interactive user-customized love letters, plus charts of male and female erogenous zones.

As well, on May 11, a one-hour special of How to Make Love to My Wife

‘This co-production between television and digital media marks a new first for Canwest,’ says Pary Bell, VP content, digital media. ‘We’re excited to see how the convergence of the two mediums will provide increased entertainment value for our users.’