Narnia goes 2.0

March 20, 2008 by Gary Rusak
 

HarperCollins has skedded a decidedly high-tech technique to support the May 16 theatrical launch of The Chronicles of Narnia: Prince Caspian.

Dubbed ‘Read It Before You See It,’ the digital effort by the publisher, in partnership with Special Ops Media, will roll out Web 2.0 applications including Facebook, Neopets and MySpace for the fabled C.S. Lewis Narnia children’s book series.

The campaign includes Caspian digital assets to be released to various online portals as well as the development of a microsite at www.harpercollinschildrens.com/narnia that will feature sweepstakes, games and other promotional activities.

From KidScreen Daily

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