Boot joins ABC board » Media in Canada

Boot joins ABC board

ZenithOptimedia's chief has been elected to the board of the Audit Bureau of Circulations to represent Canadian advertisers.

Sunni Boot, president/CEO of Toronto-based ZenithOptimedia, has been elected to the board of the Audit Bureau of Circulations to represent Canadian advertisers. In the two-year post, she succeeds M2 Universal president/CEO Hugh Dow, who retired from the ABC board in January after 20 years.

ABC’s other Canadian directors are: Brian Segal, president/CEO, Rogers Publishing at Rogers Media; Dennis Skulsky, president/CEO, publishing at Canwest; Bruce Claassen, chairman at Aegis Media Canada; and Robert Troutbeck, president of Troutbeck-Chernoff.

‘We are honoured to have Sunni join our board and fortunate to have someone with her experience and knowledge working on behalf of the advertising and publishing industries,’ says Robert W. White, ABC SVP, marketing and sales for Canada. ‘We look forward to her valuable insights and contributions.’

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