Primedia to sell for Tribute pubs
There's a new team of national sales reps for the well-known line of entertainment mags.
Toronto-based Canadian Primedia Sales & Marketing will now represent Tribute Entertainment Media Group’s national magazine sales – which includes English titles Tribute, Teen Tribute and Kids Tribute, along with the company’s French mags, En Primeur and En Primeur Jeunesse. All titles are integrated into the company’s web network, anchored by Tribute.ca.
Tribute CEO Brian Stewart says Primedia president Ron Clark ‘is a respected name in the media sales industry with more than 30 years of experience’ and a ‘proven track record of reaching the hard-to-reach consumers.’ Clark says Tribute‘s diversified media properties and creative culture represent a prime way for ads to hit the coveted 18-34 demo.
Stewart added the expanded distribution of Tribute‘s publishing properties into homes, along with partnerships with retailers and online reach, brings Tribute‘s overall readership to about four million.