LouLou partnering with Addition Elle

April 3, 2008 by Terry Poulton

‘LouLou is a style-savvy shopping inspiration for women no matter what their dress size,’ says LouLou publisher/editor-in-chief Marie-José Desmarais. Yesterday, announcing that ‘collaborating with Addition Elle feels like the perfect fit,’ she revealed a partnership that will bring a fashionable collection of spring duds into the chain’s 130 cross-Canada stores on April 10.

The 16 ‘runway-inspired’ pieces in the collection were designed and developed by Addition Elle using the fashion expertise of LouLou editors. Shoppers may view the clothing in the ‘LOULOU 14+’ section of www.LouLoumagazine.com and at www.additionelle.com.

‘We admire LouLou‘s commitment to fashion for everyone, not to mention the magazine’s stylish influence,’ says Addition Elle president Kerry Mitchell. ‘ We look forward to seeing how our shoppers adapt the LouLou Limited Edition Collection by Addition Elle to fit their own personal looks.’

To promote the initiative, both the English- and French-language editions of LouLou‘s April issue feature a special 14+ fashion pull-out supplement, which is titled ‘LOULOU For You’ and dedicated solely to plus-sized styles. Addition Elle will spotlight the new collection with in-store signage.

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