Auto sector revving up radio advertising:
Media Monitors – March 24-30, 2008
Both Chevrolet and Chrysler-Jeep-Dodge made it onto the Top 10 chart this week, although Porter Airlines grabbed #1 status.
Porter Airlines snagged #1 status this week, and itravel2000 climbed 116 spots to hit #2. But big bucks were also spent by two autocos: Chevrolet, which zoomed from #471 to #3, and Chrysler-Jeep-Dodge, which made its ’08 debut in the Top 10 at #8. Check out which other marketers heavyed up on radio, by category and brand, in the Toronto market this week.