NBC unveils 52-week prime-time sked

Since Wednesday, NBC honchos have been hunkered down in NYC with marketers and media agencies, living up to their promise to reveal a year's worth of programming in one fell swoop.

Stating NBC’s intention ‘to enable advertisers to activate their marketing plans on NBC’s entertainment platform far in advance,’ the net’s entertainment co-chairman Ben Silverman laid a year’s worth of programming cards on the table this week during a three-day session with marketers and media agencies that ends today.

As well, Silverman and fellow co-chairman Marc Graboff made a few advertiser-friendly pledges. One was to run as many series as possible with no repeats. Another was that all the new and returning shows presented now will be on the fall 2008 schedule, although some time slots may be shifted after other networks unveil their plans at their upfront presentations the week of May 12-15.

A third pledge was the return of the family hour as part of NBC’s commitment to three distinct programming blocks during prime time: 8-9 pm for family fare; 9-10 pm as ‘blockbuster hour’; and 10-11 pm as ‘adult themes hour.’

It’s obviously too early to say for sure which Canadian net will pick up what, but here’s what they’ll have to choose from on NBC’s prime-time grid (with new shows in all caps):

FALL 2008

Monday
8:00 pm Chuck
9:00 pm Heroes
10:00 pm MY OWN WORST ENEMY

Tuesday
8:00 pm The Biggest Loser: Families (90 minutes)
9:30 pm KATH & KIM
10:00 pm Law & Order: SVU

Wednesday
8:00 pm KNIGHT RIDER
9:00 pm Deal or No Deal
10:00 pm Lipstick Jungle (new day)

Thursday
8:00 pm My Name is Earl
8:30 pm 30 Rock
9:00 pm The Office
9:30 pm The Office/SNL THURSDAY NIGHT LIVE (special editions of Saturday Night airing for three weeks leading up to the US presidential race)
10:00 pm ER (final season – 19 consecutive episodes)

Friday
8:00 pm CRUSOE
9:00 pm Deal or No Deal (new day and time)
10:00 pm Life (new day)

Saturday
8:00 pm Dateline
9:00 pm Knight Rider (repeat)
10:00 pm Law & Order: SVU (repeat)

Sunday
7:00 pm Football Night in America (to 8:20 pm)
8:20 pm Sunday Night Football

MID-SEASON

Monday
8:00 pm Chuck
9:00 pm Heroes
10:00 pm THE PHILANTHROPIST

Tuesday
8:00 pm The Biggest Loser: Couples (90 minutes)
9:30 pm KATH & KIM
10:00 pm Law & Order: SVU

Wednesday
8:00 pm KNIGHT RIDER
9:00 pm Deal or No Deal
10:00 pm Law & Order

Thursday
8:00 pm My Name is Earl
8:30 pm 30 Rock
9:00 pm The Office
9:30 pm THE OFFICE SPIN-OFF
10:00 pm ER (Celebrity Apprentice)

Friday
8:00 pm Deal or No Deal
9:00 pm Friday Night Lights
10:00 pm Life

Saturday
8:00 pm Dateline
9:00 pm Law & Order: SVU (Repeat)
10:00 pm Law & Order (repeat)

Sunday
7:00 pm Specials/Dateline
8:00 pm Specials/MERLIN
9:00 pm Specials/Medium (new day and time)
10:00 pm Specials/KINGS

SUMMER 2009

Monday
8:00 pm American Gladiators
9:00 pm AMERICA’S TOUGHEST JOBS
10:00 pm Dateline

Tuesday
8:00 pm Most Outrageous Moments
9:00 pm America’s Got Talent
10:00 pm Law & Order: SVU (repeat)

Wednesday
8:00 pm SHARK TAGGERS
9:00 pm America’s Got Talent (results show)
10:00 pm Law & Order (repeat)

Thursday
8:00 pm The Office (repeat)
8:30 pm The Office Spin-Off (repeat)
9:00 pm Last Comic Standing
10:00 pm THE LISTENER

Friday
8:00 pm CHOPPING BLOCK
9:00 pm Dateline (two hours)

Saturday
8:00 pm Drama Encores
9:00 pm Drama Encores
10:00 pm Drama Encores

Sunday
7:00 pm Dateline
8:00 pm Monk
9:00 pm Nashville Star
10:00 pm Kings (repeats)

Descriptions of New Shows

COMEDY

Kath & Kim
Based on the hit Australian sitcom. A divorced woman finds her life turned upside down when her daughter leaves her husband and moves in. Molly Shannon and Selma Blair star.

Untitled spin-off of The Office
A single-camera comedy series spun-off from The Office (details have yet to be confirmed).

DRAMA

Kings
In a modern metropolis, a brave young soldier (Christopher Egan) rescues the king’s son (Ian McShane) from enemy territory in an attempt to bring peace.

Knight Rider
The classic 1980s series about a man and his indestructible car is revived. Justin Bruening stars; former ‘A’ list actor Val Kilmer is the voice of the new KITT car.

The Listener
Produced in Canada. A young man who can read people’s thoughts finds himself acting upon them. Thirteen episodes have been ordered.

Merlin
In the mythic city of Camelot, two ambitious young men (Colin Morgan, Bradley James) who become legends hope to live up to their family’s high expectations.

My Own Worst Enemy
A middle-class efficiency expert (Christian Slater) living a boring life in the suburbs and an operative who speaks 13 languages share one thing in common – the same body. But when the carefully constructed wall between the two breaks down, they are thrust into unfamiliar territory.

The Philanthropist
An iconoclastic billionaire looks for ways to distribute his wealth and help people by using all of his resources, regardless of the risk.

Robinson Crusoe
Based on the classic Daniel Dafoe novel, a castaway faces ongoing challenges as he and his native friend struggle to survive on a deserted island.

NON-SCRIPTED

America’s Toughest Jobs
In this new reality/competition with a large cash prize payoff, daredevils, cut-throat competitors and risk takers from around the country travel across America on an extended adventure that will test physical moxie and mental stamina.

Chopping Block
Celebrated chef and restaurateur Marco Pierre White (UK’s Hell’s Kitchen) will offer hopeful chefs/restaurateurs working as couples a chance to compete in America’s greatest restaurant challenge.

Shark Taggers
The Department of Fish and Game’s volunteer shark tagging program is the focus of this new reality series.