Virgin backs Fashion‘s blogger search

Virgin Mobile will add some SMS promo power to Fashion Magazine as the search for bloggers begins this week.

Virgin Mobile is backing Toronto-based St. Joseph Media’s Fashion Magazine in a cross-country search for 10 bloggers. The exclusive sponsorship deal will mean SMS promo campaigns and product integration.

The mag’s editors will narrow the search down to 20 semi-finalists. Then, from July 8-August 8, the contest will enter a public voting phase that allows users to pick their faves based on photo galleries, videos and blog entries. The top 10 finalists will blog for one year at The candidate who generates the most public votes will win a trip to New York City, provided courtesy of NYC & Co (

Fashion Magazine‘s reporter search runs until June 1. It launched this week, on the heels of the magazine’s recent partnership announcement with MySpace Canada.