goes wireless

Just in time for the first round of the NHL playoffs, one of the best-selling hockey publications in the world is expanding into the mobile space via an ad-supported, cross-carrier mobile website.

Yesterday, Transcontinental Media’s announced that it has launched a rich media mobile site.

‘The mobile platform is a natural fit for, and this deal further extends the reach of the The Hockey News brand, which has been providing the most comprehensive coverage of the world of hockey since 1947,’ says Caroline Andrews, publisher, sports & entertainment for Transcontinental. ‘There is a huge appetite for the hockey news and features that is famous for delivering, so having a presence on mobile plays perfectly into the behaviour of’s core audience.’

The new mobile website – developed with Redboom Solutions’ ‘QuickWeb for Publishers’ platform – will bring hallmark features of, including blogs, columns, analysis and other regular features, to the mobile web and make them available to users on demand around-the-clock at no cost. Users can access the site by typing into any web-enabled mobile phone, including Blackberry and Apple iPhone.

This latest development will help, which already reaches more than 380,000 unique visitors every month, extend its reach and create an additional source of advertising revenue through new ad placements.