Samsung sculpture lands at Pearson International
The brand's got the whole world in its hand, sort of, for the next five years.
Mississauga, Ont.-based Samsung Electronics Canada has erected a 50-foot-tall sculpture by renowned artist Jan Lorenc outside of Toronto’s Pearson International Airport.
Shaped like a large palm clutching an over-sized Samsung phone, the well-travelled work of art – which first appeared at Paris’ Charles De Gaulle International Airport in 2002 – has since been placed in London and Dubai.
The statue plays on Samsung’s global ‘World in Your Hand’ campaign by Seoul-based agency Cheil Worldwide, and is meant to symbolize bringing people together through communication.
The gargantuan piece, which is visible to drivers on the busy 427 highway, will remain perched at Toronto’s airport for the next five years. Samsung worked with Clear Channel Outdoor to secure the space.