Luxury men’s magazine bows today

The first issue of Canada's new men's lifestyle magazine is being distributed with today's Globe and Mail.

Canadian men searching for a magazine that cuts straight to the point with helpful editorial for living life to the fullest can now rest easy. Sharp magazine, which is being distributed with today’s Globe and Mail, promises to do just that.

Touted as Canada’s only national luxury lifestyle publication for ambitious and successful men, the magazine targets males 25-54 ‘who value intelligence, sophistication and style in their personal brand.’

Sharp aims to serve a variety of interests through a stylish environment that delivers informative and entertaining content relevant to Canadian men,’ says editorial director and co-founder Michael La Fave.

The first issue of the magazine features Leo Rautins, coach of the Canadian National Basketball Team, on its cover, billed as ‘The new captain Canada.’ Inside are interviews with actress Cate Blanchett, celebrity chef Jamie Kennedy and Toronto-born NATO spokesman James Appathurai.

Boasting 100 pages of content, every issue of Sharp will ‘seek out and commemorate successful Canadian men while treating readers to insightful features of social significance, global in scope, that are presented in a glossy, high-quality print product.’

Sharp will be published six times a year, distributed with 150,000 select copies of the Globe and Mail and, starting in June, will also reach a new targeted premium audience in Air Canada’s Maple Leaf lounges. The magazine presents readers and advertisers with an integrated online platform including multimedia presentation, user-generated content and social network integration.