CTV hypes Grey’s return

April 23, 2008 by Terry Poulton
 

To rev up excitement for the return of fan fave Grey’s Anatomy tomorrow, the CTV Creative Agency has skedded a street stunt in Toronto and Vancouver. Teams clad in hospital scrubs will hand out T-shirts emblazoned with ‘I Love McDreamy’ and ‘I Love McSteamy.’

The series’ return to the Thursday, 9 pm ET time slot is also being supported by an outdoor campaign consisting of transit shelter billboards and Toronto Hydro board panels in Toronto. In addition, a 30-second promotional spot began running last week and is being cross-promoted throughout CTV’s platform of networks. All creative and media buys were done in-house.

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