Branchez-Vous adds movie website
Canada's largest French-language ad network has acquired LeCinema.ca to complement its star entertainment website, Showbizz.net.
Canada’s largest French-language Internet ad network, Branchez-Vous operates over 200 francophone websites and reaches approximately 3 million people monthly.
‘LeCinema.ca will strengthen our Showbizz.net site by giving it a new dimension’, says Branchez-Vous CEO Patrick Pierra. ‘Showbizz.net covers entertainment news on a daily basis, while LeCinema.ca provides reference information to moviegoers.’
LeCinema.ca offers Quebec movie fans news, reviews, trailers, photos and info about highly anticipated movies, plus listings. The site is targeted to adults 18-44 who have college degrees, and has been reaching more than 120,000 cineastes monthly.