Transcontinental cooks up website for recipe lovers

The publisher seeks to build on its top-performing French recipe site with a new English-language counterpart.

Transcontinental Media has launched, an English version of its French-language recipe site,, which attracts more than a million web surfers every month.

‘That doesn’t mean we want to adapt content from the French site,’ says Jocelyne Morissette, consumer websites director, Transcontinental Media. ‘Our goal is to create a totally independent site that all English-speaking Canadians can enjoy.’

The website boasts over 1,500 recipes, half of which originate from The rest are translated from, and the goal is to have that percentage grow to include 90% user-generated content. treats users to an easy-to-navigate design that offers a recipe search, a recipe of the day, a top 10 list, cooking tips and a local food guide.

Advertising opportunities on the site are offered in a mélange of formats, including buttons, banners, section sponsorships and product placement on the plate.