Rogers chooses ABC to audit all its titles

Some 26 of the publisher's periodicals were already being measured by ABC; now all 52 of its titles are following suit.

Yesterday, Rogers Publishing clearly showed which side it’s on in the controversy that began on April 16, when three major Canadian publishers left the Audit Bureau of Circulations in favour of the Canadian Circulation Audit Bureau.

Rogers announced that 26 more of its publications will be measured by ABC, which already audits the Toronto-HQ’d publisher’s other 26 titles. In the Rogers stable are some of Canada’s best-known magazines, including Maclean’s, Chatelaine, Flare, L’actualité and Canadian Business, as well as a number of leading industry, medical and financial publications.

The 26 Rogers magazines that are being transferred to ABC are Baby & Toddler, Cosmetics, Mère Nouvelle, Mon Enfant, Newborn, Pregnancy & Birth, Ontario Out of Doors, Canadian Printer, CARD, Canadian Contractor, Canadian Grocer, Canadian Insurance, Canadian Machinery & Metalworking, Canadian Packaging, Coatings, Design Engineering, Food in Canada, Hardware Merchandising, HPAC, Le Journal Industriel du Québec, Materials Management & Distribution, Meetings and Incentive Travel, Onsite Heavy Construction News, Plant, Plastics In Canada and Purchasing B2B.

‘I’m pleased to bring each of our audited magazines under the ABC umbrella, the gold standard in our industry,’ says Rogers Publishing president/CEO Brian Segal. ‘As a member of the ABC board, I can personally attest to the quality and integrity of the organization and the services it provides.

‘This consolidation will benefit our advertisers by providing the utmost in consistency and accountability, as well as centralizing in ABC’s robust database the key information they need to plan their media buys,’ adds Segal.