March web rankings released by comScore

The top increases were in online trading, taxes and personal finance sites.

According to data released by comScore Media Metrix, the fastest-growing Internet properties and site categories in Canada in March were in online trading, taxes and personal finance sites.

‘Canadians showed strong engagement with tax, banking and government sites in March,’ said Brent Bernie, president of comScore Media Metrix, comScore Canada. ‘With the tax deadline quickly approaching, it’s no surprise that this month saw Canadians turn to the web to file their taxes and manage their finances during these challenging economic times.’

Top 25 Properties by Number of Canadian Unique Visitors*
March 2008 vs. February 2008
Total Canada – Home and Work Locations**
Total Unique Visitors

Mar-08 Feb-08 (000)
Rank Rank Property Mar-08
N/A N/A Total Internet : Total Audience 23,879
1 1 Google Sites 22,436
2 2 Microsoft Sites 22,341
3 3 Yahoo! Sites 16,215
4 4 Facebook.com 15,513
5 5 eBay 13,821
6 6 Wikipedia Sites 11,222
7 7 AOL LLC 10,123
8 8 Yellow Pages Group 9,794
9 9 Amazon Sites 8,715
10 11 Canoe Network 8,391
11 10 Apple Inc. 8,285
12 14 Fox Interactive Media 7,769
13 13 The Weather Network
Meteomedia 7,717
14 12 CTVglobemedia 7,655
15 15 Ask Network 7,264
16 17 CNET Networks 7,197
17 16 New York Times
Digital 7,056
18 18 Viacom Digital 6,327
19 19 CBC-Radio Canada
Sites 5,647
20 20 Adobe Sites 5,643
21 21 Time Warner -
Excluding AOL 5,339
22 22 Gorilla Nation 5,221
23 24 Canwest Digital 4,840
24 23 WhitePages 4,731
25 26 TD Bank Financial
Group 4,487

* Ranking based on the top 100 Canadian properties in March 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.