Stratford pursuing audiences of tomorrow
May 5, 2008 by
Terry Poulton
Where are the future’s theatre goers today? The Stratford Shakespeare Festival knows many of them are hanging out on social media sites. That’s why the Ontario-based theatre organization commissioned Vortex Social, the social marketing division of Toronto’s Vortex Mobile, to get busy online.
The results of their efforts include a Facebook application called ‘Hooked on Shakespeare,’ which launched late last week and has already attracted several hundred users.
Among other available activities, users can complete a personality profiler to match themselves to Shakespearean characters, test their knowledge in the ’2B or Not 2B’ trivia game and connect famous actors back to Stratford with a six-degrees-of-separation engine. A fan page includes webcasts and a designated YouTube channel.
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