Nokia injects ad service into WidSets

Advertisers signed with the Nokia Media Network can now target global mobile users through the widget service WidSets.

Finland-based Nokia’s WidSets service has opened up to advertising, giving marketers a way to reach consumers around the globe with mobile ad campaigns through the Nokia Media Network. WidSets is a mobile content consumption, creation and sharing service available in 56 languages. It features more than 5,000 widgets from brands such as the Wall Street Journal, Twitter and Foreca.

Volvo and WWF, the global conservation organization, were named as launch advertisers. Volvo has placed a campaign in Finland to drive interest in the new Volvo XC60 before its launch later this year. WWF has unveiled a ‘Stop climate change’ awareness campaign that is running on the start screen of WidSets globally.

Brands can choose between driving traffic to their existing mobile Internet properties or working with Nokia to build their own WidSets mini-applications with supporting advertising and promotion. Advertising can be targeted to people based on a range of factors, including device type, language and content preferences.

Widsets currently has more the seven million registered members. Nokia plans to embed the WidSets application on a range of devices starting this spring, meaning an even wider distribution and greater reach for advertisers. Nokia VP and head of interactive Mike Baker says it ‘underlines our ability to provide our brand clients with richer consumer experiences and broader, coordinated reach across multiple markets.’

The Nokia Media Network, a premium advertising network comprising more than 100 leading mobile publishers, launched earlier this year. Hundreds of top brands – including BMW, Kraft and Paramount – advertise on the network.