Canada gets a Pencil from D&AD
Canada was well represented by GJP Advertising, which won a Yellow Pencil for 'Down Below Menu' on behalf of Gee Beauty.
An unprecedented number of coveted Black Pencil Awards were handed out in London, UK, yesterday by D&AD.
Six of the creative industry’s most elusive prizes were presented to creative teams. Fallon’s ‘Gorilla’ for Cadbury won in TV & Cinema Advertising, and ‘The National Gallery Grand Tour’ by The Partners won for Poster Advertising. Online Advertising honours went to ‘Get the Glass’ by Goodby, Silverstein & Partners, and Projector Inc for ‘Uniqlock.’ As well, Apple won two Black Pencils for the iMac and the iPhone – making the multinational company the biggest single winner of Black Pencils in D&AD’s 45-year history, with six won since 1999.
‘Another record broken – the first time in our 45-year history when six Black Pencils have been awarded,’ said D&AD President Simon Waterfall. ‘This goes to show the impact this diverse range of creative fields is having in pushing forward the wider industry, marketing and popular culture.’
Canada took home one of 64 Yellow Pencils, thanks to GJP Advertising’s ‘Down Below Menu’ work on behalf of Gee Beauty.
All work may be viewed at www.dandad.org/awards08.