Yahoo portal gets Zoomer-friendly

Yahoo Canada and have penned a deal geared to make their online content more relevant to web-surfing boomers.

Mature Canadians approaching retirement are becoming increasingly Internet-savvy in an online world dominated by content geared toward younger generations. In fact, it’s estimated that over seven million Canadians older than 45 are regular web surfers.

A new partnership between Yahoo Canada and – a predominant source of online content for Zoomers (the term coined by media mogul Moses Znaimer) – aims to grant easier access to web content that’s most relevant to this demographic.

‘Internet is the new television. Zoomers have quietly yet quickly emerged as a recognizable force in the online landscape,’ explains Znaimer, the controlling shareholder of Fifty-Plus.Net International. ‘Our new relationship with Yahoo Canada will help us expand the brand while giving us a greater ability to provide Zoomers with what they want.’

The partnership will combine Yahoo’s search and distribution capabilities with’s targeted content. The Zoomer website will contribute articles to three of Yahoo’s channels: finance, living and travel. Links at the end of those articles will redirect readers back to

Says Yahoo Canada director of business development Ian Wilson: ‘Our arrangement with Moses Znaimer and will bring fresh content to many of our Canadian channels while helping to bridge the age-relevant information gap that many bandwidth-boomers are craving, making Yahoo Canada the natural starting point for this generation.’ boasts two million hits a month on its website and also issues four bimonthly newsletters to a subscriber base of 30,000.