Home improvement sector spends big on radio:
Media Monitors – May 12-18, 2008
As spring rolled in, Wal-Mart ended Porter Airline's month-long ride at #1, while Lowe's was a close second and Home Depot came in at #9.
Catering to consumers with sprucing up the yard on their minds, Wal-Mart grabbed the #1 spot – ending Porter Airlines’ four-week domination – and Lowe’s took #2, while Home Depot zoomed from #39 to #9. Sleeman Breweries also got in on the spring action, appearing on the top 10 chart for the first time this year.
Check out which other marketers heavyed up on radio, by category and brand, in the Toronto market this week.