Marketers compete to create ‘coolest eco-sculpture’

May 28, 2008 by Terry Poulton

Yesterday, teams representing Home Depot Canada and Toronto Hydro competed against one another in a goofy event with the serious aim of enhancing awareness of the need to save electricity this summer.

Sponsored by the Clean Air Foundation, and designed to spotlight Ontario’s first Energy Conservation Week, the ‘Keep Cool’ event took place at Toronto’s bustling Yonge-Dundas Square. At stake were bragging rights for creating the ‘coolest eco-sculpture’ using non-energy-efficient air conditioners.

The winner? The judging panel, which included Ontario Minister of Energy Gerry Phillips, declared it a tie. The event was developed and executed by Toronto’s Optimum PR.

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