Rogers TV sales division expands, contracts
It's added Vancouver's Channel M, but will no longer handle OMNI stations in Vancouver and Winnipeg, thanks to their recent sale to S-Vox.
Effective immediately, Rogers Media Television’s sales division will manage and sell national advertising for Channel M.
The Vancouver channel broadcasts to three million residents in the Lower Mainland and Vancouver Island, and multilingual news, entertainment and lifestyle programming in more than 20 different languages, in addition to 65 hours per week of English-language programming.
‘We are pleased to bring forward more opportunities for advertisers to reach multilingual audiences in Western Canada,’ says Rogers Media Television EVP sales Mitch Dent. His division already reps the company’s five Citytv stations across Canada, plus two OMNI channels in Ontario, the Biography Channel and G4TechTV Canada.
However, due to their recent sale to Toronto-based S-Vox, Rogers TV sales will no longer handle advertising for OMNI Vancouver (CHNU) and OMNI Manitoba (CIIT).