Canadian Club gets in on Sex and the City action
'Hey hey ho ho girly drinks have got to go!' That's one of the protest chants purportedly disgruntled men will be hollering before and after tomorrow's big-screen premiere.
In what promises to be one of the goofiest spoofs connected with tomorrow’s movie premiere of Sex and the City, male street teams engaged by Canadian Club whisky will stage protests at various high-traffic spots in Toronto.
‘Hey hey ho ho girly drinks have got to go!’ and other such chants will decry SATC‘s showcasing of oh-so-feminine Cosmopolitan cocktails to the detriment of more manly tipples.
To do its bit to reverse that trend, Canadian Club will serve complimentary whisky-based drinks tomorrow evening at the Rivoli restaurant – which, not coincidentally, happens to be an ice cube’s throw from the red carpet leading into the Scotiabank Cineplex.