CBC puts multilingual spin on Soccer Day
The CBC's Soccer Day in Canada will be headlined by Toronto FC hosting the Los Angeles Galaxy. And it will be available in Punjabi and Mandarin.
CBC will air its second annual Soccer Day in Canada on Saturday, May 31 at noon ET, and the pubcaster will feature (for the first time) Punjabi and Mandarin broadcasts of the BMO Toronto FC on CBC matchup, live and on-demand at CBCSports.ca.
Parminder Singh, host of Omni Television’s Punjabi-language program Chardi Kalaa, will handle play-by-play for the Punjabi language broadcasts, alongside analyst and CBC Radio reporter Harnaryan Singh. Jason Wang, Mandarin play-by-play voice for the 2007 Vancouver Whitecaps’ home broadcasts on webcast radio and Shaw Multicultural Channel, will call the game in Mandarin.
CBC’s multilingual broadcasters will call a doubleheader: BMO Toronto FC on CBC (Toronto FC vs. Los Angeles Galaxy) at 3:30 pm ET, followed by Game Four of the 2008 Stanley Cup Final featuring Detroit at Pittsburgh, on CBCSports.ca at 8 pm ET. CBC first began its online multilingual coverage of hockey in February.
The Mandarin broadcast of Toronto FC versus Los Angeles Galaxy will also be available free to Bell ExpressVu subscribers on channels 249 and 724 and to Rogers Digital Cable customers in Ontario and New Brunswick on channel 460. Viewers should contact their local service provider for more details.
The Soccer Day in Canada broadcast, hosted by Scott Russell, examines soccer’s current impact on Canadian society, with a particular focus on the phenomenal growth of the game at the grassroots level. Headlining the celebration at 3:30 pm ET on CBC Television and CBCSports.ca is BMO Toronto FC on CBC, as Toronto FC hosts the Los Angeles Galaxy.
The broadcast will also visit locations across the country, presenting minor league soccer games on a national stage. All three games will be available from start to finish live at CBCSports.ca.