Parks Quebec chooses indoor fashion network

Why? Because it makes sense to put enticing images from the organization's summer campaign where shoppers can see them while trying on hot-weather duds.

To increase the visibility of some of the national parks in Québec, provincial organization Sépaq has chosen Zoom Media’s indoor network of fitting rooms.

Cécile Falardeau, account director in Cossette Media’s Montreal office, says exposing inviting images from Sépaq’s summer campaign to shoppers who may be trying on summer clothing is a natural fit. And, she adds, ‘the creativity provided by this project attracted us because its impact will be at the grandeur level of the Québec national parks’ landscapes.’

Until June 29, the creative depicting parc national du Mont-Tremblant, parc national des Hautes-Gorges-de-la-Rivière-Malbaie and parc national de la Jacques-Cartier – designed in-house at Sépaq – will grace the walls and doors of 22 Atmosphère and Sports Experts boutiques in Montreal and Quebec City.

‘The concept’s spectacular visual effect enables our clients to experience a moment of freedom and escape,’ explains Louis Côté, director at Sports Experts in downtown Montreal.