Must be summer – beer seller heavies up on radio:
Media Monitors – June 2-8, 2008
While Porter Airlines nabbed the #1 spot again, The Beer Store zoomed 107 spots to take #3.
If more indulgence in beer and car trips symbolizes the onset of summer, it would explain a lot about this week’s chart. The Beer Store jumped from #110 to #3, while the Marineland resort took the #2 spot. Meanwhile, Pontiac G6, Nissan and Ontario Toyota Dealers also spent freely.
Check out which other marketers upped their radio buys, by category and brand, in the Toronto market this week.