Canadian Idol invites UGC versions of Band-Aid jingle
'Stuck on Me' - go ahead and sing that 30-year-old tune, upload it to CTV's microsite and be part of the buzz for the iconic brand's new product.
CTV is pushing a new promo for Band-Aid that aims to get Canadians to re-create the brand’s iconic jingle, ‘Stuck on Me.’ The initiative is intended to build buzz for the launch of the new Perfect Fit Band-Aid and generate overall awareness. The contest launched during the season premiere of Canadian Idol.
Created in collaboration with J3, Interpublic Group’s dedicated media operation built for Johnson & Johnson, the promo drives viewers to stuckonme.CTV.ca to audition by recording a video of themselves singing the famed jingle. An online gallery features the submissions until June 27. On June 30, a top 10 list will be revealed and the public will be invited to choose a favourite version. The prize for the initiative is a family getaway for four to Beaches Turks and Caicos Spa and Resort.
Johnson & Johnson senior brand manager Ian Armour says the brand jingle has been ‘stuck on the brain of Canadians for 30 years. We’re excited to hand this beloved tune over to Canada to create and share their versions.’
The initiative includes three five-second spots and two 30-second spots encouraging viewers to create their own audition and calling all fans of the jingle to support their favourite by voting. All of the spots were produced by Nick Appleton and Patrick McCann of CTV’s creative production team and will run over the next five weeks.