Home/apparel sector spent big on radio:
Media Monitors – June 9-15, 2008
Sears snagged the #2 spot on the chart, while Tip Top Tailors ranked #7 and The Bay zoomed 80 spots to hit #10.
Sony may have taken the top spot this week, but the dominant presence was by home/clothing companies, with Sears climbing from #31 to #2, Tip Top Tailors making its first appearance this year at #7 and The Bay soaring from #90 to #10. Meanwhile, home improvement biggies Lowe’s, at #6, and Home Depot, at #8, also heavyed up.
Check out which other marketers upped their radio buys, by category and brand, in the Toronto market this week.