TVO jumps in with Joost

June 23, 2008 by Marija Djukic

TVO is partnering with New York-based Joost.com to offer a web-based TV channel of documentaries.

The Ontario public education/media organization will give Joost.com‘s online viewers access to the Juno award-winning Escarpment Blues, Vienna 1900 and Canada’s War in Colour. More titles will be added to TVO’s Joost channel on a monthly basis.

‘Partnering with Joost offers TVO new potential to expand its audiences and increase the impact of its unique content in the borderless digital space,’ says TVO CEO Lisa de Wilde.

See MiC‘s previous coverage of Joost.