Radio hot with home improvers: Media Monitors – June 23-29, 2008
Both Lowe's and Home Depot were among the heaviest radio spenders this week.
While Lowe’s climbed 10 spots to make it to #1, Home Depot took the #5 slot. Meanwhile, Universal Studios appeared on the chart for the first time this year, at #8, to promote Angelina Jolie’s new action flick, Wanted. But the biggest zoomer was Buick Pontiac GMC, which soared from #440 to #10.
Check out which other marketers upped their radio buys, by category and brand, in the Toronto market this week.