Comedy Network puts ‘playa’ auditions online

Now any musclehead or ladies man can pitch himself online in a bid to get on the third season of Keys to the VIP. User-generated testosterone, anyone?

The Comedy Network is opening up its show about male competitors picking up women, Keys to the VIP, to online auditions for the testosterone-fueled production. Wanna-be ‘playas’ can upload up to five minutes of video to until July 23, for a chance to appear on the show’s third season, which premieres in the fall.

Keys to the VIP‘s P2+ audience has increased by 75% over last year. Season two, airing Thursdays at 10 pm, has attracted an average audience of 56,400 P2+ viewers, versus 32,200 in the show’s first season.

Each ep of the half-hour series showcases two so-called studs in a nightclub battlefield as they compete against each other in three rounds of pick-up challenges. The winners are chosen by the Keys’ expert panel: Alen, Peachez, Sheldon and Chris.

As previously reported in MiC, Keys to the VIP is one of the Comedy Network’s most popular shows on broadband. In previous seasons, the net attempted to engage viewers by airing secret passwords for use on the website and online voting.