Evian promoting golf getaway

The grand prize in the national contest is a trip to Lake Geneva, where the natural spring water is bottled.

To celebrate the 15th anniversary of the Evian Masters – a women’s professional golf tournament in Evian-les-Bains, France – the Danone-owned water biggie has launched a Canadian contest.

Until August, the Evian Masters contest will use cellphones to enable contestants to text the word ‘Pure’ to ’777888.’ A random draw on September 2 will determine the winner of a luxury trip for two to the 2009 Evian Masters, in which 90 golfers are expected to participate, including last year’s champion Natalie Gulbis (pictured).

‘For the past 15 years, Evian has been home to one of the great stops of the women’s golf tour, making the Evian Masters core to the Evian brand,’ explains Evian North America VP of marketing Jeff Caswell, who adds that his company ‘is proud to offer Canadians the opportunity to attend this special event.’