Sears regains top radio spender status:
Media Monitors – June 30-July 6, 2008
After two weeks off the top 10 chart, Sears is back, ousting Lowe's from the #1 spot.
While Sears heavyed up on radio sufficiently to return to the chart, at #1, after a two-week absence, Sleep Country Canada climbed from #12 to #4. Meanwhile, two boozecos also spent big: the LCBO zoomed from #143 to #8, and The Beer Store rose from #7 to #10.
Check out which other marketers upped their radio buys, by category and brand, in the Toronto market this week.