Women’s Post relaunches as news magazine

The newspaper has been transformed into a magazine targeting 'savvy women readers' looking for 'more than just beauty and fashion tips.'

Originally launched six years ago, the weekly national newspaper Women’s Post is changing into a glossy news magazine on August 1.

The weekly will contain 20 pages and publish 100,000 copies of each issue. ‘We will be one of the few magazines that educated women won’t be ashamed to read in public,’ says publisher Sarah Thomson.

Major advertisers in the first issue include Harley Davidson, Acura, Mercedes-Benz and Restylane, a suite of products from Medicis Aesthetics Canada.

In addition to PR and word-of-mouth elements to promote its relaunch, Women’s Post has begun an online campaign to inform subscribers about the makeover. As well, issues will be distributed to cottages in Muskoka for three weeks during August. Long-term, the magazine will also be distributed to medical clinics and salons in Toronto. A launch party for its advertisers and readers is set for August, at a date yet to be determined.