Kraft spreads Ritz Crackers work wide

Sharpe Blackmore's premiere initiative for the client is 'Spread the Ritz,' a campaign built on the insight that consumers have an emotional connection with the snack crackers.

Toronto-based Sharpe Blackmore Euro RSCG’s first work for Kraft Canada is a brand campaign for Ritz Crackers. The TV spot ‘Spread the Ritz’ broke late last week and will run until Oct. 12 on virtually every English- and French-language TV network. Media buys are being handled by Toronto’s MediaVest Worldwide.

To view the spot, which features a little boy leaving a trail of Ritz crackers from his home to that of a little girl, go to: