Auto, home-improvement sectors heavy up on radio:
Media Monitors – July 14-20, 2008
While Chevrolet and Chrysler-Jeep-Dodge zoomed hundreds of spots to make it onto the top ten chart, two home improvement chains also bought big.
Chevrolet climbed from #506 to #8, and Chrysler-Jeep-Dodge also appeared out of nowhere, at #6, but they weren’t the only zoomers this week. The Home Depot rose from #106 to #1, and fellow home improvement chain Lowe’s soared from #423 to #7. Meanwhile, Sears dropped from top spender to #5.
Check out which other marketers upped their radio buys, by category and brand, in the Toronto market this week.