CBC-Quattro deal spells new ad opps

News, sports and entertainment will be piped through mobiles.

CBC/Radio-Canada has struck up a partnership with mobile content provider Quattro Wireless, to provide Canadians with real-time, ad-supported, access to news, sports and entertainment content through mobile phones.

‘Working with Quattro [which is headquartered in Waltham, Massachusetts with satellites in Toronto, New York, Los Angeles, San Francisco and Chicago] has enabled CBC/Radio-Canada to seamlessly offer our audiences the ability to use their phones to get the information they desire, while allowing us to stay connected to our audiences even when they don’t have access to us on radio, television, or online,’ says Bob Kerr, director, business development for CBC/Radio-Canada. ‘We look forward to the relationship with Quattro and how we can monetize our presence with their powerful platform.’

The new CBC/Radio-Canada mobile sites represent a way for advertisers to reach a local and targeted audience on a mobile device. In addition to CBC/Radio-Canada, Quattro powers and sells mobile advertising for such other news sites as CBS News, Cox Newspapers, The Street.com and Boston.com.