Sears recoups #1 radio spot:
Media Monitors – July 21-27, 2008
The retail biggie, which had reduced its ad spend lately after leading all other radio spenders for a few weeks, climbed up from #5.
While Sears nabbed the top spot, Rona hoped to trigger home improvement fervor by zooming from #587 to #6. And the auto sector continued its recent push, with Pontiac Buick GMC climbing from #491 to #4, and both Mazda and Chrysler-Jeep-Dodge appearing among the top 10 radio spenders.