Sears recoups #1 radio spot:
Media Monitors – July 21-27, 2008

The retail biggie, which had reduced its ad spend lately after leading all other radio spenders for a few weeks, climbed up from #5.

While Sears nabbed the top spot, Rona hoped to trigger home improvement fervor by zooming from #587 to #6. And the auto sector continued its recent push, with Pontiac Buick GMC climbing from #491 to #4, and both Mazda and Chrysler-Jeep-Dodge appearing among the top 10 radio spenders.

Check out which other marketers upped their radio buys, by category and brand, in the Toronto market this week. Spot Ten Canada Rank 072808
Spot Ten Canada Categories 072808