Auto drives off radio, entertainment splashes up the dial:
Media Monitors – July 27-Aug. 3, 2008
Radio listeners who are highly suggestible to ads (or the nag factor) will be heading to the movies, getting splashed, and possibly squeezing in some mattress jumping.
Motion Pictures player Emperor shot to the top spot in radio spendings this week, while automakers Pontiac Buick GMC, Chrysler Jeep Dodge, and Mazda all dropped off the chart. Marineland moved up to #2 from #3, making room for Sleep Country Canada in that spot.
Check out which other marketers upped their radio buys, by category and brand, in the Toronto market this week.