Vervegirl expands reach and ad opps

The Youth Culture Group mag is boosting distribution and the scope of print ad innovation for marketers.

Toronto-based Youth Culture Group’s Vervegirl magazine, targeting young Canadian women aged 14-24 years, has signed a three-year contract with Transcontinental Printing that will mean more creative and dynamic printing options to its advertisers, as well as an increase in distribution.

Youth Culture’s contract with Transcontinental Printing will provide printing and distribution for its entire group of publications, which includes the social network, Fuel and B-zone.

Vervegirl is distributed in schools with six issues per year, as well as on national newsstands (for holiday and April issues). For the third year running, this month’s issue is being distributed exclusively through Wal-Mart Canada in both English and French – with a customized cover wrap for Kao Brands.

The September issue will add 30,000 copies to its distribution and will be available on college and university campuses. The mag is now selling flap covers, inserts, gatefolds and personalization options, as well as MetalFX printing on both a sheet-fed and web press.