Olympics big winner for CBC
More than 15.2 million Canadians tuned in to catch the first weekend's events in Beijing, while CBC.ca is attracting nearly a quarter-million live streams per day.
More than 15 million Canadians tuned in to watch Olympic coverage on CBC Television last Friday, Saturday and Sunday.
The total number of viewers at some point from the beginning of Friday’s coverage until midnight Sunday (programming which included the opening ceremony and the first two full days of competition) was 15.2 million people.
Average audiences over the course of the weekend included:
• 919,000 viewers for the live broadcast of the opening ceremony on Friday morning, August 8;
• 955,000 viewers for Olympic Prime on Friday evening, August 8;
• 836,000 viewers for Olympic Morning on Saturday, August 9;
• 1.2 million viewers for Olympic Prime on Saturday evening, August 9;
• 857,000 viewers for Olympic Morning on Sunday, August 10;
• 1.3 million viewers for Olympic Prime on Sunday, August 10.
‘We’re delighted that Canadians throughout the country are gathering once again to watch history being made,’ says programming exec director Kirstine Layfield. ‘We’ve built a schedule aimed at providing depth and breadth to our coverage, whether it’s the sporting events themselves, the breathtaking ceremonies or the news that’s inevitably created within the Games themselves. We’re very excited about what the next couple of weeks will bring.’
Online streaming at CBC.ca is also proving to be extremely popular, with volumes approaching a quarter-million live streams per day.