Globe and Mail to publish on small screens during Olympics
Inked yesterday, the deal with mobile content purveyor Viigo provides smartphone and BlackBerry users with news, scores, standings and results from Beijing, plus direct access to the daily's content and that of its associated websites.
Yesterday, the Globe and Mail announced a new partnership with Toronto-based Viigo Inc., platform developer of mobile content and services for smartphones.
The deal will provide smartphone users with free, ad-supported downloads of mobile, interactive and real-time information from the Beijing Summer Olympics – including news, scores, standings and results from the competitions, plus a mobile version of the national newspaper and its associated websites.
‘The Viigo mobile service delivers new levels of interactivity, permitting access to exclusive online content and providing a new opportunity for our readers to stay up to date on the latest news from the Globe and Mail while on the go,’ says Roger Dunbar, VP, digital media and business development. ‘This initiative serves to further [our] commitment to combine the best journalism with innovation and convenience.’
The Beijing 2008 Olympics service on Viigo will be available on both smartphones and BlackBerrys.