GM makes ’08 debut as week’s top radio advertiser:
Media Monitors – August 4-10, 2008
Hard to believe, but the auto giant has been MIA until this week, when it zoomed from #413 to #1.
While GM was climbing more than 400 spots to hit #1, another auto biggie, Mazda, soared from #123 to #9. Meanwhile, Sears rose from #32 to #3, and the Canadian National Exhibition revved up awareness of its annual extravaganza, rising from #144 to #2.
Check out which other marketers upped their radio buys, by category and brand, in the Toronto market this week.