Omni to expand Bollywood movie block
Already wildly popular with Ontario viewers, made-in-India films will highlight Sunday afternoons elsewhere beginning next month with the Omni Bollywood Freetime Movie.
Featuring new and classic made-in-India feature films, the Omni Bollywood Freetime Movie is already a hit with Omni Television’s Ontario viewers. That’s why the programming block will be extended to the Rogers’ channels’ other viewers on Sept. 21.
The Omni Bollywood Freetime Movie will run on Sunday afternoons on OMNI 2 and OMNI Alberta at 12 pm, as well as on OMNI BC at 3 pm.
‘OMNI Bollywood Freetime Movie presents a subtitled genre that reaches across language and culture,’ says Madeline Ziniak, national VP of Rogers Omni Television. ‘Ontario viewers, virtually from the outset, have demonstrated their loyalty for the series, and we anticipate viewership will jump significantly when we introduce Omni Bollywood Freetime Movie to an additional two million households.’
‘We’ve secured another top lineup this year and are pleased to present some of Bollywood’s best to enthusiasts throughout our newly expanded coverage area,’ adds Malcolm Dunlop, EVP of programming for Rogers Media Television. ‘Omni Bollywood Freetime Movie is again at the forefront of a new era as we grow closer to our goal of a truly national network.’